Hit Record
- Year:2020
- Client:Ethan Cvitanic | Director
- Project:Movie Poster Design
This director created a film titled Hit Record that was about to be streaming on Amazon Prime in September 2020. In order for him to stream on the Amazon platform, he was required to have 3 poster variants. He sought me out to design a poster for him that would work for these 3 different aspect ratios. In order to create the best poster, I learned as much as I could about his film, which is a mokumentary about an amateur up-and-coming pop star.
In the poster design, I wanted to show the look of a mokumentary in the poster, and I achieved this by showing the main character being filmed by a video camera. When you look at the poster, you can immediately understand what kind of film this is without having to read any description. I also created the movie title logo as if it were a recording sign on a camera. This is further exemplified by the use of the same font for the recording sign on the camera and the Hit Record logo.

Hit Record premiered on Amazon Prime in 2020. The film went on to receive an average 4.5 star rating on Amazon Prime and was nominated for 3 awards at the Lonely Wolf: London Internation Film Festival in 2020.