Brand Awareness Campaign
- Year:2021 - 2022
- Client:Autumn Exteriors
- Project:Social Media Motion Graphics
Autumn Exteriors wanted to get more social media awareness and brand recognition by getting more likes on their Facebook page. In order to give them the stronger social media presence they wanted, I created motion graphics to show off not just their products, but their brand as well. That is why I created this brand awareness motion graphic to be used at the end of their videos.
This is where I began adding the Autumn Exteriors brand to the end of each video. By adding this end tag motion graphic to the videos, this gives them more brand recognition while also giving thier target audience a call to action. In the video below, I created a dreamlike slideshow of various styles of luxury vinyl windows while also showing the product benefits via text. I achieved this by giving the images a floaty feeling to them while having the text animate in almost a cloud-like fashion.
A year before working on their Facebook page, from May 2020 to November 2020, their likes increased from 189 to 253. During the first year I created motion graphics for them, from November 2020 to November 2021, their total page likes went from 253 to 820. Within less than a year, from November 2021 to July 2022, they have increased from 820 to 1,405 likes on their page.